• Most goals involve   Change

    Most goals involve

    The objectives of organizations currently represent challenges.

  • The difficulty of the   EXECUTION

    The difficulty of the

    It takes place outside the offices, involves the entire organization, and it goes for months or years.

  • The importance of  PEOPLE

    The importance of PEOPLE

    You cannot achieve the goals without the work and involvement of your people

  • A  A TOOL

    A TOOL

    Leading-On wants to be a tool for you to facilitate implementation and achieve the objectives.


"We activate and mobilize people.
We are a tool that helps you drive the change and achieve the goals."

We work with the organization to help people understand what to do and why.
We activate the key people to help them turn objectives into actions.
We facilitate the involvement and commitment of the organization in the process of change and the implementation of the targets.

We accompany the key people in the change: from objectives to actions.
We help in developing the skills and competencies required to foster the change.
We ensure the implementation of the action plan. We can be your project office.


And now, with our innovative methodology "A space to grow", we offer a unique and very impacting experience.

Our team

  • Joan A. Català

    Joan A. Català

    Founding Partner

    Joan A. Català

    Leading-on founding partner

    Broad business vision, with more than 25 years of experience in management and senior executive positions, in complementary areas such as operations, business development, innovation, strategy or human resources.

    Speaker, executive coach and science communicator.

    He has pioneered the combination between business and astronomy. He created the innovative methodology "A space to grow".

    He is specialist in business strategy, change and transformation, and talent management.

    He has worked in companies like T-Systems, which was part of the Executive Council, debis, and the Centre de la Generalitat Informàtic

    He holds a BS in Chemistry, a Master degree in Astronomy and Astrophysics, and has studied at IESE (PDG) and at The Wharton School, University of Pennsylvania

    He speaks Catalan, Spanish, English and German

  • Àngels Barnadas

    Àngels Barnadas

    Senior Consultant

    Àngels Barnadas

    Senior Consultant

    Experience of more than 25 years in consultancy and top management HR positions.

    She is specialist in people management and HR, selection, satisfaction surveys for the improvement of the organizational development, and change management.

    She has worked in companies as Editorial Casals SA, Bdoc6 (doc6), BandB Serveis en RRHH, Laura Vidal and Asociados, Inditex and Montaner and Asociados.

    She has a degree in Psychology for the University of Barcelona and holds a Master degree in HR Management. She is associated teacher of the Economy and Business Organization Department at the University of Barcelona

    She speaks Catalan, Spanish and English.

  • Cayetana de la Guerra

    Cayetana de la Guerra

    Senior consultant

    Cayetana de la Guerra

    Senior consultant

    She has more than 15 years of experience in management, with leading positions in the Human Resources area in multinational consumer companies, automotive and health. She is associate professor at ESADE

    Talent management specialist, personnel development, change management, internal communication and performance management

    She has worked in the following companies: PepsiCo, Mercedes Benz, Siemens and Dade Behring HealthcareDiagnostics

    She has a degree in Business Administration and MBA from ESADE. It is coach certified by the European School of Coaching

    She speaks Catalan, Spanish, English and French

  • Xavier Cabanach

    Xavier Cabanach

    Senior consultant

    Xavier Cabanach

    Senior consultant

    He has 25 years of experience managing TIC projects and teams. He has been CIO, Projects Director (national and international), Manager of business units, Systems Manager, and trainer of Project Managers.

    He is specialist in project management, consultative sales, customer orientation, and teams development.

    He has worked in the following companies: Reial Automòbil Club de Catalunya, T-Systems, Agència Catalana de Notícies.

    He speaks Catalan, Spanish, and English.


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